Big Bear's Lakefest is an end of summer celebration that puts the best of Big Bear, SoCal's favorite high-altitude recreation destination, on display for thousands of visitors and locals.
Featuring: paddle races, an open water swim race, an all-original live music lineup with rising stars from Joshua Tree, LA, and greater SoCal, live entertainment like standup comedy, professional arm wrestling, chainsaw wood carving, live painting, food vendors, beer garden, and a kid's zone.
2025 RECAP VIDEO
OBJECTIVES
Big Bear's Lakefest needed to grow year-over-year attendance, attract new sponsors, and expand digital reach. The challenge was producing broadcast-quality video and social content on a lean budget and tight turnaround while showcasing the energy, variety, and originality of the festival.
SOLUTIONS
I led video production across promos, video podcasts, sizzle reels, graphics, and presentations, utilizing AI tools in Adobe Cloud, ChatGPT, Canva, Riverside.fm, Capcut, and more to streamline our workflow. This approach cut editing time by ~30% and enabled same-day content drops, boosting engagement, sponsor visibility, and overall festival impact.
AI TOOLS
Capcut: Auto Reframe, Voiceover
Adobe Premiere: Audio Auto Ducking & Enhance Speech, Auto Color Correction
ChatGPT: Brainstorm, Research, Scripting, Project Management, Ad Buy strategy, On-site Activation (see photo frame pic)
Riverside: Video Podcast Recording, Show Notes, Captions, Transcripts, Magic Clips, Voice Enhancer, Auto Edit
LAKEFEST DIGITAL PROMOTION (3M+ IMPRESSIONS)
*all spots, all platforms
LIVE MUSIC AT LAKEFEST
SWIM LAKEFEST PRESENTED BY SUUNTO
TEASE :15
OVERVIEW :30
SIZZLE :60
PADDLE LAKEFEST "IMMERSIVE"
PADDLE LAKEFEST "ACTION"
SWIM LAKEFEST "IMMERSIVE"